Events Archive

March 4, 2009
Guest Speaker
The Business of Sports

Speaker: Sonny Vaccaro, Director, Vaccaro Sports Partnerships
Time: 5:00 pm
Location: ROOM CHANGED to 259
Contact: Contact Matt Nolley at

The Entertainment and Sports Law Society presents Sonny Vaccaro on "The Business of Sports" on March 4, 2009 at 5:00 p.m. in Room 259. Reception to follow.

Sonny VaccaroConsidered one of basketball's most well-connected insiders, guest speaker Sonny Vaccaro remains a formidable force in contemporary sports marketing and grassroots basketball. His visionary promotional innovations (beginning with the signing of Michael Jordan to his first major endorsement package) revolutionized the sports marketing genre with shoe endorsements, team affiliations and other ground-breaking promotional partnerships which have helped propel the fortunes of countless athletes, collegiate programs and professional teams. In a career spanning 30-plus years in the shoe industry, he brought his marketing and player development alchemy to Basketball programs at the worldÂ’s three largest companies in athletic shoes and apparel.