Alumni Spotlight

Mark Roesler, '82

Mark Roesler

"Indiana University Robert H. McKinney School of Law is an outstanding institution that gave me the training I needed to help pioneer a new field of protection in the entertainment industry."

   Mark Roesler
   Chairman and CEO
   CMG Worldwide

Alumnus Mark Roesler, '82 is one of those rare individuals who is responsible for creating a new and important area of IP protection.  "Mark is a true legal pioneer.  Through ground breaking substantive legal work, including his master-minding of landmark lawsuits and his persuasive advocacy for state statutory protection,  he is responsible for establishing meaningful legal protection for the posthumous right of publicity," explains John Schaibley, Executive Director of the IP Center.  Mark Roesler's transformative accomplishment—establishing enforceable legal publicity rights in the estates of deceased celebrities-- spawned a new and exciting industry, in which hundreds of millions of dollars in licensing rights are at stake. The law school is honored by our association with Mark and his company, CMG Worldwide, which is widely recognized as the premier marketing and management company for protecting and enforcing the IP rights that alumnus Mark Roesler pioneered.

For over a quarter of a century, CMG Worldwide chairman and CEO, Mark Roesler has successfully positioned his marketing and management company as the dominant force in the evolving intellectual property arena. Roesler's burgeoning corporation, CMG Worldwide, is headquartered in Indianapolis, with an additional office in Los Angeles. CMG Worldwide has been the exclusive business agent for over 300 of the world's most sought after and recognizable celebrities, including: entertainment giants Marilyn Monroe, James Dean and Pamela Anderson; sports legends Babe Ruth and Jackie Robinson; musical entities Chuck Berry and Buddy Holly; and historical figures like Neil Armstrong and Malcolm X.

When asked about his company, CMG Worldwide, Roesler said: "Before we started working in this area, deceased celebrities or their estates had no rights to their name or images. [Now] the possibilities in this business are limitless, and we are continually seeking new ways to best serve our clients. It gives me great pleasure to be a part of a company that represents, protects and markets the greatest legends in history."

Additional information about the remarkable career of alumnus Mark Roesler may be found at http://www.markroesler.com/.